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Author had been experienced in teaching programming languages, database programming and developing application programs for several companies…. More >>
Just as there are “tails and heads” in coins; we have two major kinds of software for the keyword tools we are using in SEO: the web-based and the installed software.
The web-based (also known as the “hosted” server) usually resides externally on ASP networks (Application Service Provider), while installed software (a.k.a. “in-house”) is being downloaded on one’s computer network.
It is obvious in my title up there that I prefer to use web-based keyword tool, and let me clarify that I am writing in SEO perspective and not in a general IT concept.
Allow me to justify my point by enumerating some advantages that I’ve found in using web-based keyword tools such as KeywordSpy. Here are important factors I have considered:
No Additional Expenses
When you purchase a traditional keyword software, you then need to host and install the software on a server. The set-up may have certain system requirements to integrate with your application, and most of the time, these involve the latest system updates, causing you or your company to shell out more money.
Keyword Research Anytime, Anywhere
Web-based system can be accessed anytime, anywhere, with any browser as long as you have the Internet connection, your username and your password.
On the other hand, installed keyword software usually requires a local office network for you to access their data, and it’s very limited to a few computers. Unless you or your company invested in remote access application, which usually costs more, you cannot do your research to beat the deadly deadline set by your boss.
Data Back-up
Data loss is bad for any business. With installed keyword software in your PC, you have to think about backing up data because if some man-made or natural calamity ruins your office, where your computer is pretty sitting, there is no way for you to retrieve the advertising research you have previously done.
A web-based keyword research tool takes that burden off your back. Data is properly backed-up and they are very accessible. If you are an SEO and you have a client-presentation in a few minutes, all you’ll need is a computer to proceed with your keyword research and advertising solution presentation without the frustrating information-loss hassle.
Keeps a Productive Workforce
A completely web-based program offers a solution that is not available on installed software. Your staff, remote employees, and overseas business partners have access to your competition’s ad campaign information account 24/7.
Since there is nothing to install on your laptop or workstation, this means that authorized users can access the keyword tool system even when they are away from their working desks.
SEO staff and ad campaign managers can log-on to their keyword research accounts while sipping hot coffee in Starbucks, while chatting with clients in a hotel computer, or while pressing the keys of their internet-enabled mobile phones to view the latest progress in online advertising, check on next steps and discover your competitors’ marketing strategies.
When companies unveil a new advertising niche in another time zone or country, information is updated and reported while you sleep. When you are ready for work, information you need to know is waiting for you in the web-based keyword tool system.
To wrap it up, web-based keyword tools offer many advantages to companies and individuals in terms of increased productivity, round-the-clock access, and reduced installation and maintenance cost, as compared to installed keyword software.
While other factors will also come into play, I hope that the aforementioned advantages, through an SEO perspective, have increased your awareness in choosing the right keyword tool. It’s always an educated decision to go web-based.
Zey Gutierrez is a web content writer specializing in online marketing and PPC advertising. Please check her SEO blog and discover her favorite keyword research tool.
Politics-Oriented Software Development
The following is an article created by clover kicker, motty, R Mutt, Scrymarch and TheophileEscargot via Wiki. While we (Developer.com) presented this as an irreverent look at software development; we believe you’ll find it contains a lot of truth….
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Web Site Promotion EBook(R.
Web Site Promotion.
Sigma Designs, Inc. Reports First Quarter Fiscal 2011 Results
Sigma Designs ® , Inc. (NASDAQ:SIGM), a leading provider of highly integrated system-on-chip, or SoC, solutions that are used to deliver multimedia entertainment throughout the home, today reported financial results and business highlights for its first fiscal quarter ended May 1, 2010. read more
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WorkingPoint is a single, easy to use application that has everything you need to manage your business and finances all in one place. WorkingPoint makes managing your business a snap. So you can focus on the reason you started your business in the first place.
OfficeDrop Featured in Intuit App Center “Get Organized. Get Rewarded.” Promotion
CAMBRIDGE, MA–(Marketwire – May 24, 2010) – OfficeDrop , an award-winning document scanning and document management service , and Intuit, maker of QuickBooks®, the nation’s number one selling accounting software package, want small business owners to know that getting organized and going paperless is easier than you think! OfficeDrop will be featured with other Intuit App Center’s …
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CRM Software is fast becoming a key business strategy that many companies rely on to streamline their sales, marketing and customer service processes. Choosing the CRM application that is right for your business now and into the future is a critical step to take.
It is perceived that a large enterprise that requires integration into other business systems must deploy their CRM solution In-House whilst a smaller business with less demanding requirements should consider a web based software solution using Software-as-a-Service (SaaS). These perceptions can be far from the best solution in both cases. There are a number of factors that go into deciding In-House versus SaaS.
What IT resource and capacity do you have to manage a system In-House? For example, if you buy Microsoft Dynamics CRM and you are a “Microsoft house” the impact is likely to be small. Do you want to integrate your CRM into other systems such as accounting, document management or ordering systems? As a general rule, integration is cheaper and easier through In-House deployment. It also depends on whether a commercial connector is available to connect your CRM with these other systems. For example, with accounting systems there is a variety of connectors developed by third party developers you can purchase to provide (bi)-directional connection to your CRM application. If your information is extremely sensitive then In-House deployment is usually chosen. It is a myth that security for cloud based SaaS applications is likely to be less secure than In-House. Commercial web hosting companies provide security that most organisations could only dream of affording.
Traditionally, if the IT department is heavily involved in the decision making of a CRM project they are most likely to want an In-House deployment as they have ownership of the solution. IT decision makers are starting to see the virtues cloud computing can offer and the market is seeing a move to SaaS.
From a financial perspective SaaS is an operational expenditure and looks better on the balance sheet in the short term. In-House solutions, if paid upfront require a capital budget. Although, many CRM providers offer a financing option to commercially lease the software and services over a period of time moving the cost from capital to operational. It’s tough to see how SaaS is a less expensive option when looked at over a 3-5 year period even if further hardware is required for In-House deployment. With SaaS you effectively rent the software, so your configuration and data are only good as long as you keep paying your bill. Further, you need to keep pace with the upgrades as they are applied to the system. To do this users require training on new features, and updates often need to be applied to the latest versions of key software such as Microsoft Office. Further any development customisations you’ve made to your system require updates and testing.
SaaS is highly desirable for a new business or a new department if you have a small budget to get started. Many commercial CRM Vendors provide “cheap” entry points for their SaaS options. Why? It’s a “loss leader” offer to get you hooked in. It’s a bit like the TV grocer commercial where you get a litre of milk for 99 cents to get you in the store. This is just good marketing but you want to think a little about the future before signing on the dotted line. If you take a cheap option to get going, what is it going to cost to get my data exported into the system I really need in 12 months time? Or, upgrade to the “full version” of the application. Be careful!
Does the number of users make a difference? When you are looking at less than 10-20 users and want to get going quickly SaaS might be your answer. More than a couple of hundred users tend to be more In-House and you can go either way in between. Some CRM Vendors provide the ability to jump between In-House and SaaS. Sage with SageCRM and sagecrm.com; and Microsoft Dynamics CRM are two examples. If you have a high retention rate of employees and you are highly customising the system, the tendency is towards In-House deployment. If you need a system “yesterday” then SaaS can be “turned on” very quickly. Further factors to consider – Are you an early adopter of new technology and can afford to take on greater risk? What load is the CRM application putting on the entire system (In-House) or Internet (SaaS)?
The argument for and against the best option for deployment is on-going between experts but should not be your number one consideration when evaluating a CRM system. If a particular vendor only offers SaaS they are obviously going to sing the virtues of the platform and vice-versa for Vendors with an In-House deployment option.
Antony Dutton is CEO of Aaromba Technologies, CRM software & service management software specialists. Aaromba uses best of breed technology and methodologies, designing solutions to improve sales and marketing for CRM software including Microsoft CRM Software, Goldmine CRM Software and web based CRM software.
Accounting Software Strengths
Easy to use by non accountants requiring no previous accounting knowledge and is basically a list of sales and a list of purchases on preset excel spreadsheets. Each workbook is arranged as 12 monthly spreadsheets with preset columns and uses an entry code letter to analyse both sales and expenditure.
Cash and bank spreadsheets are included as optional extras for those businesses that require them with a built in automated bank reconciliation. Entering bank transactions and a bank reconciliation has been arranged so the bank statements can be listed and when the statement total is entered the bank reconciliation is automated.
Monthly profit and loss account also includes a financial health check based upon an automated tax forecast to enable businesses to monitor their financial performance. By entering drawings the package then compares the net profit made with the likely tax liability plus the drawings.
Quarterly vat returns are generated for vat registered business and is also suitable for non vat registered business. Producing a vat rteurn is very easy. Simply click the vat file to open and click the date required from the drop down box and the vat return is produced.
The vat calculations can be disabled by non vat registered small businesses by simply changing the standard vat rate from 17.5 to zero making the accounting software suitable for both vat registered and non vat registered businesses.
The accounting package includes a stand alone sales invoice generator which requires invoices generated to be manually input into the sales sheet.
Capital allowances are automnated on the fixed asset schedule by simpoly listing assets bought. Depreciation is also automatically calculated with preset percentages that can be changed as required.
A major benefit of using this small business bookkeeping software is the templates are arranged in such a way to automatically generate an excel copy of the self assessment tax return. The excel self assessment tax return is arranged in the same layout as the official inland revenue form with the same box numbers making it easy to copy the figures from one to the other for submission.
Accounting Software Weaknesses
The Self-employed accounting software UK is based upon single entry of transactions and does not produce a balance sheet which is an optional requirement for self employed and therefore not a problem for the vast majority of businesses. DIY Accounting actually recommend clients who are self employed and wish to produce a balance sheet to use their Limited Company accounts package which does produce a balance sheet being based not on single entry but on double entry principles. The small business accounting software is suitable for a single tax year, the latest being 2007-08 and does not cater for accounting periods other than April to April. There are benefits in anyone self employed adopting the standard April to April financial year as this avoids tax allowances from two separate years being a feature of the accounts. When used by small businesses using the cash accounting system the bookkeeping entries to the sales and purchase sheets must be entered according to the dates money is paid or received rather than the dates invoices were issued. At the end of the financial year any invoices not yet entered require to be listed to adjust the final profit and loss account figures. This a major disadvantage if using the vat cash accounting scheme rather than the Accounting Software being reviewed.
Very Low Priced
At £12.99 the accounting software is basically available for loose change and will save many businesses the need to employ an accountant potentially saving hundreds of pounds in professional fees. For the financial year 2006-07 the basic package for non vat registered business is available at just £9.99 and the standard accounting software for vat registered small business is £12.99.
Other Features
The product has a stock control feature to monitor any stock losses. The small business accounting software contains a wages interface that fully integrates the DIY Accounting Payroll Software when those files are saved into the same folder as the accounting software files. A major advantage of the package is that being on excel spreadsheet all transactions can be seen, no hidden databases, and easily changed as required. The sales and purchase spreadsheets include columns for entering CIS tax deductions and payments and the certificate numbers. The CIS tax being then automatically entered on the self assessment tax return. it is essential that users have a version of excel from 1998 onwards installed to use the program which is written on excel spreadsheets. The accounting software also works fine with an Open Source spreadsheet package.
Conclusion: to Buy or not to Buy
Exceptionally good value, very easy to use and produces exactly what every small business requires, automated accounts requiring no bookkeeping skills and no previous accounting experience with the valuable end product of a fully automated self assessment tax return.
Terry Cartwright is a qualified accountant in the UK designs Accounting Software on excel spreadsheets providing complete Small Business Software solutions for small to medium sized business with Payroll Software packages for 1 to 20 employees that automates the revenue payroll tax returns.
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